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PLAYRIX

Transforming a monumental exhibition hall into a neon entertainment city, blending Playrix's gaming identity with nocturnal Las Vegas flair. The venue featured a fully operational BAR 21 casino zone, an exclusive branded merchandise pop-up boutique, and scenic photo installations centered around a vintage American convertible.

Results

  • 200 employees and guests of the global Playrix studio
  • 1 industrial hall transformed into a neon Las Vegas concept
  • 1 functional BAR 21 casino zone and custom pop-up merchandise store
  • Large-scale interactive photo zones showcasing a classic American convertible
  • Event NPS: 98
  • Average satisfaction score: 4.95 / 5.0
I want a similar event
Vaulted exhibition hall in green neon light with BAR 21, game zone, catering and stage at the Playrix party
Playrix Shop pop-up with neon signs, branded apparel racks, a mannequin and character figurines
BAR 21 casino zone with gaming tables, chandeliers and high tables on green carpet at the Playrix event
Neon-lit arched chapel doorway with acrylic chairs, a veiled table and the Playrix stage behind
Buffet stations under a Break all the Rules banner, with Playrix wayfinding to the shop, casino and bar
Green-lit Playrix stage with LED columns seen from the sound and lighting control desk
Wide view of the Playrix Shop pop-up with hoodies, ponchos and character busts on green carpet
Vintage white American convertible framed by neon rope light and a chandelier in the Playrix photo zone

WARGAMING #TANKOLET2.0

Next project
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PLAYRIX

Transforming a monumental exhibition hall into a neon entertainment city, blending Playrix's gaming identity with nocturnal Las Vegas flair. The venue featured a fully operational BAR 21 casino zone, an exclusive branded merchandise pop-up boutique, and scenic photo installations centered around a vintage American convertible.

I want a similar event

Results

  • 200 employees and guests of the global Playrix studio
  • 1 industrial hall transformed into a neon Las Vegas concept
  • 1 functional BAR 21 casino zone and custom pop-up merchandise store
  • Large-scale interactive photo zones showcasing a classic American convertible
  • Event NPS: 98
  • Average satisfaction score: 4.95 / 5.0
Vaulted exhibition hall in green neon light with BAR 21, game zone, catering and stage at the Playrix party
Playrix Shop pop-up with neon signs, branded apparel racks, a mannequin and character figurines
BAR 21 casino zone with gaming tables, chandeliers and high tables on green carpet at the Playrix event
Neon-lit arched chapel doorway with acrylic chairs, a veiled table and the Playrix stage behind
Buffet stations under a Break all the Rules banner, with Playrix wayfinding to the shop, casino and bar
Green-lit Playrix stage with LED columns seen from the sound and lighting control desk
Wide view of the Playrix Shop pop-up with hoodies, ponchos and character busts on green carpet
Vintage white American convertible framed by neon rope light and a chandelier in the Playrix photo zone

WARGAMING #TANKOLET2.0

Next project
→↓
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Email: info@terra-group.pl
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Phone: +48 453 211 135

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